Alessandro Parascandolo is the Head Designer and founder of the Stylistic Consultancy Studio, from which it takes its name, APcreativedesign. Already in his university days, he was several times winner of the "promising young design" award from Giorgio Armani at the Milan Polytechnic where he graduated in fashion design. Selected by Carlo Rivetti and trained in Stone Island as Paul Harvey's assistant, he continued his refinement in Carmen Sabbatini's Studio and alongside Gianfranco Ferré. Specialized in the study of color, in the search for innovative materials and in trend forecasting analysis, he has always made use of specially developed Moodboards and Color Palettes. The whole creative process begins with the freehand sketch, which is realized through a design that integrates professionalism in the use of image processing programs, knowledge of materials and their potential at an industrial level and prediction on the feasibility of the project.